Connecting to your audience via text messaging can help a business grow. Learn tips for texts that engage leads, reduce no-shows, qualify leads and more.

Community releases industry outlook as brands shift from one-way blasts to meaningful, two-way relationships Companies ...

Abstract: With the rise of multimodal content (such as text and images) in online product marketing, sentiment analysis techniques face increasing demands for accuracy and versatility. However, ...

Discover how text message marketing helps drive customer engagement and increases purchasing, plus tips on which SMS services to use.

Sending marketing SMS without consent is illegal in Kenya, with businesses now facing fines and penalties under the Data ...

This article was paid for by Intuit Mailchimp. Email and text messaging are both effective, affordable marketing tools for small businesses. Paired together, they can create unstoppable marketing ...

A guide to creating fastvertising—quick response ads that go viral. by Ayelet Israeli, Leonard A. Schlesinger, Matt Higgins and Ryan Reynolds In February 2013, during Super Bowl XLVII, the stadium ...

Abstract: Access to essential drugs is a key element for sustaining good health but medicines have become inaccessible to many because of very high prices. Consumers have no access to information ...

NEW YORK, Dec 17 (Reuters) - Nike (NKE.N), opens new tab investors will look for signs this week that the recovery glimpsed last quarter is sustainable and that a bigger marketing budget is helping ...