These open-source MMM tools solve different measurement problems, from budget optimization to forecasting and preprocessing.

For as long as I can remember, my older sister has had two significant fears: zombies, and Pyramid Head from Silent Hill 2. When I was younger, you couldn't even mention Pyramid Head to her, and ...

Two voids found on the eastern face of Menkaure's pyramid may indicate the presence of a second entrance. When you purchase through links on our site, we may earn an affiliate commission. Here’s how ...

Researchers from Cairo and Munich uncovered “air-filled voids” beneath Menkaure pyramid’s eastern face, suggesting a long-suspected hidden entrance. Using electrical resistivity tomography, radar, and ...

A mixture of two types of pigment-producing cells undergoes diffusiophoretic transport to self-assemble into a hexagonal pattern. Credit: Siamak Mirfendereski and Ankur Gupta/CU Boulder A zebra’s ...

Scroll down for a transcription of this episode. What happens when imagination meets perception, and ordinary objects come alive? We explore the science of pareidolia. Summary: Our minds are wired to ...

According to a 2024 study from the market research company Talker Research, the average American far exceeds recommended intake levels when it comes to their daily sugar consumption. The survey ...

Imagine, for a brief moment, that you are a student athlete playing on a Division 1 volleyball team. As part of your regular season, your team is competing against Cal State Long Beach on its home ...

It began as a strange discovery buried in chaos theory — a mathematical pattern that seemed to predict real events before they happened. From climate shifts to stock market crashes, scientists now ...

This paper presents the most comprehensive and up-to-date panel dataset on global trade invoicing currency and examines recent pattern shifts with a focus on geopolitical alignment. Using data for 132 ...

Update 6:45 p.m.: Authorities have released more details about the Pyramid Highway crash that killed two people in Sparks on Thursday, Sept. 11. A pickup and a Nissan crashed while heading northbound ...