Advertising has entered the artificial intelligence age in a whole new way, thanks to a partnership between NBCUniversal and ...

Launched at CES 2026, DV Authentic Streaming TV enables advertisers to unify premium content discovery, reporting, analytics ...

New AI-powered solution integrates program-level intelligence, AI-Agent content discovery, performance optimization and ...

Agentic AI can be put to profitable use in enterprise-scale marketing efforts, although the mindset should be strategic not ...

PubMatic has launched a new operating system designed to enable autonomous agent-to-agent advertising execution across ...

DoubleVerify (DV), the software platform to verify media quality, optimize advertising performance and prove campaign outcomes, has announced DV Authentic Strea ...

Real-time curation of media is critical as consumer attention continues to fragment across streaming TV, audio, display, and mobile channels. By fully integrating Cognitiv’s deep learning models, ...

BSA's Toni Ibrahim shares how brands are blending static and digital OOH while keeping sustainability and creativity front of ...

PubMatic’s AgenticOS lets AI agents plan, buy, and adjust ads automatically while humans stay out of the weeds.

DatafuelX, an analytics and technology company powering multi-currency, cross-platform video optimization, today appointed Dan Aversano chief executive officer. Aversano brings more than 20 years of ...

PubMatic, an AI-powered ad tech company, today introduced PubMatic AgenticOS, an operating system designed to orchestrate autonomous, agent-to-agent advertising execution across premium digital ...

AgenticOS is intended to cut down time spent on campaign setup and troubleshooting while freeing up focus for more high-level ...