AgenticOS is intended to cut down time spent on campaign setup and troubleshooting while freeing up focus for more high-level ...

PubMatic’s AgenticOS lets AI agents plan, buy, and adjust ads automatically while humans stay out of the weeds.

AiOpti Recognized for Deterministic Measurement Linking Media Exposure to Real-World Outcomes The real reward is seeing ...

MediaRadar today unveiled its Data Cloud, a breakthrough in advertising data interoperability that transforms how Marketing Intelligence is accessed, activated and scaled in an AI-driven market. As ...

PubMatic, the AI-powered ad tech company delivering digital advertising performance, has announced the launch of PubMatic AgenticOS, an operating system designe ...

CES 2026 reinforced how quickly advertising, media, and marketing are being reshaped by creators, data, and artificial intelligence. From creator-led ...

Returning to the news desk after a year away from CTV beat reporting is like discovering a time capsule with the industry’s ...

Launching with WPP Media, Butler/Till, MiQ and Others as Agentic Campaigns Move Into MarketNo Headquarters/REDWOOD CITY, Calif.--(BUSINESS WIRE)--PubMatic, the leading AI-powered ad tech company ...

Discover how Jobrapido blocked 15% of malicious traffic with DataDome, achieving true marketing ROI, reducing cloud costs, ...

GENI's Media technology segment is accelerating, growing 89% YoY in Q3, and is expected to become increasingly central to the ...

Logie Inc. has released a new whitepaper showing how traditional creator selection drives ROI loss and how AI precision ...

Let’s dig into the relative performance of MediaAlpha (NYSE:MAX) and its peers as we unravel the now-completed Q3 advertising ...