Returning to the news desk after a year away from CTV beat reporting is like discovering a time capsule with the industry’s ...

GENI's Media technology segment is accelerating, growing 89% YoY in Q3, and is expected to become increasingly central to the ...

Google's multi-year contract with Apple to support its push further into AI gives the company access to more than 1.5 billion ...

In practical terms, all of this means that the B2B brands that win in the agentic era aren’t necessarily the ones with the ...

Dounia Benabdallah serves in this role with marketing firm the Pekoe Group and shares insights from her days on the job.

The company’s strong third-quarter results demonstrated that growth is no longer solely dependent on volume, but also on ...

OpenAI will begin testing ads for ChatGPT Free and Go users in the U.S., outlining strict guardrails around privacy, answer ...

Nearly 90% of advertisers use AI for video ads. Performance now comes down to creative inputs, data signals, and measurement.