Levi Patterson lifts the lid on the sophisticated 3D-to-factory platform he's built that enables personalized designs for ...

Co-authored by Nigel Bairstow, Ph.D., and Meezab Fatima Khan, Research Assistant Artificial intelligence has quietly reshaped the way we shop, listen to music, and even decide what to eat for dinner.

Deloitte research commissioned by Meta shows personalization boosts conversions by 16%, with a framework to assess and improve your strategy. Brands using advanced personalization see 16% higher ...

AI represents the greatest cognitive offloading in the history of humanity. We once offloaded memory to writing, arithmetic to calculators and navigation to GPS. Now we are beginning to offload ...

Leaders in the entertainment marketing and advertising space gathered for the Variety Innovation in TV Brunch, presented by Google TV, at Cannes Lions to discuss how the TV landscape is changing.

Today’s consumers expect more than just functional brand interactions. They expect intelligent, personalized experiences delivered in real time. According to McKinsey, 71% of consumers expect ...

The grocery retail landscape is undergoing a rapid transformation, fueled by the convergence of loyalty, personalization, retail media and of course, artificial intelligence (AI). This intersection is ...

Hear me out: At minimum, the way personalization is being executed and discussed is ripe for disruption. What marketers think is improving their brand’s relevance could be having the opposite effect.

The 20th-century industrial age cemented the “one-size-fits-all” model as the default, driven by the cost efficiencies of mass production. But today, advanced technologies—especially AI—are ...

Google Gemini has introduced a conversational AI assistant to understand users' needs conversationally. But what if, in addition to understanding what you say, it could also understand you from your ...

Duarte explains that AI-driven personalization has made the days of one-size-fits-all shopping a thing of the past. Advanced algorithms now employ knowledge of user behavior, preference, and purchase ...