Marketing qualified leads and sales qualified leads create artificial barriers in customer acquisition funnels. Taylor Thomson’s solution bypassed traditional lead scoring entirely, focusing on ...

It’s frustrating and de-motivating for marketers to hand over leads only for them to be ignored by the sales team. Meanwhile it’s frustrating for sales to receive leads that need more time and effort ...

SQL Server Management Studio or SSMS allows you to connect to the SQL server and execute queries. In this tutorial, we will see how you can install and configure SQL Server Management Studio in ...

In my decades of experience in sales leadership, there has been no greater shift than the one we're experiencing right now toward a partner-first future. The success of today's largest companies, from ...

For years, I’ve been beating the drum about the issues of measuring marketing impact with marketing-qualified leads (MQLs): MQLs can be easily manipulated, they encourage working leads instead of ...

What is an MQL? An MQL is a marketing qualified lead. What is an SQL? An SQL is a sales qualified lead. Okay, nothing new there. However, SQLs and MQLs require a fundamentally different approach to ...

The tech start-up sector faces a turbulent time ahead, with market uncertainty, start-up employees dumping stock, and a reported first market retraction in 10 years. The IPOs and free-flowing venture ...