The Maternal Care Bundle (MCB) sets best practice standards across 5 areas of clinical care, for implementation by NHS providers and commissioners across England. The aim is to reduce maternal ...

Background Hand-rolling tobacco (HRT) remains more affordable than factory-made (FM) cigarettes in the UK, which could ...

Now there is no doubt about the phenomenon of global warming, its far reaching effects and its causes. Yet Donald Trump says ...

Most modern smartwatches offer countless insights into how our bodies perform. But what is this data really telling us about ...

Alphabet’s stock has rallied over the past several months, and calling it technically overbought is an understatement. But is that actually a bad thing for those who already own the stock? There’s ...

"We're also weighing that against our future ambitions." When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. Add us as a preferred source on Google ...

NEW YORK—The Coalition for Innovative Media Measurement (CIMM) and TVB have released a study examining how local viewing is measured across television, mobile devices, browsers, streaming platforms ...

Tom Mothersdale, Adam James and Sion Pritchard in Measure For Measure - "And if you can't do a power stance, do a power sit!" Duke Vincentio, no stranger to sins of the flesh himself, has breezily ...

While retailers rush to launch new ad formats and in-store screens, brands have a simpler request: prove that their advertising works. With Circana’s acquisition of Nielsen’s Marketing Mix Modeling ...

One of the most notable things that happened during Thursday night's Hall of Fame Game was the debut of the NFL's new virtual measurement system. Instead of the traditional chain system, the NFL ...

The rescission measure now heads to the Senate where it only needs a simple majority to pass instead of the usual 60-vote threshold. Senate Majority Leader John Thune, R-S.D., however, told reporters ...

Share of search (SoS) is the fancy new kid on the block in PR measurement. It’s travelled over from the world of SEO, and is being trialed by PR practitioners to measure how earned media is impacting ...