Forbes contributors publish independent expert analyses and insights. Brian Delp is NY-based, covering retail, fashion, and home products. Rather than moving through clearly defined life stages, ...

Segmentation—the process of identifying specific customer groups—is imperative for personalized marketing and communications. Often, segmentation projects entail large-scale market studies that divide ...

Market segmentation—dividing your target audiences into smaller categories that share similar characteristics—can be a powerful approach for marketers. A few ways it can benefit your brand include ...