Social media brand fails happen when companies lose sight of their audience, rush content without proper review or attempt to capitalize on trending topics without understanding the context. The ...

Daniel Liberto is a journalist with over 10 years of experience working with publications such as the Financial Times, The Independent, and Investors Chronicle. Daniel Rathburn is an editor at ...

Julia Kagan is a financial/consumer journalist and former senior editor, personal finance, of Investopedia. Somer G. Anderson is CPA, doctor of accounting, and an accounting and finance professor who ...