LinkedIn is rolling out Reserved Ads to all managed accounts, allowing marketers to secure the first ad slot in the feed for guaranteed, premium visibility. What’s new. Reserved Ads allow advertisers ...

During the fight to defeat Amendments 3 and 4 last year, Gov. DeSantis’ administration spent at least $36.2 million in taxpayer funds. Gov. Ron DeSantis speaks during a news conference on May 20 in ...

Want ads once powered the American labor market, long before digital job boards took over. A Wall Street Journal feature traces how centuries of classified ads reveal the country’s economic e… Get ...

Sens. Josh Hawley (R-Mo.) and Richard Blumenthal (D-Conn.) sent a letter to regulators on Saturday, requesting an investigation into Meta for allegedly profiting from fraudulent advertisements. The ...

Filling in a notable gap left in its previous earnings report, Microsoft has announced engagement statistics for its business-to-business social media platform Linkedin, highlighting major increases ...

LONDON, Oct 23 (Reuters) - British ad group WPP (WPP.L), opens new tab said on Thursday it was letting brands access its AI-powered marketing platform to plan, create and publish their own campaigns.

With LinkedIn continuing to transform its platform with video-first features for creators, AI-powered tools for brands, and further integration with connected TV, the Microsoft-owned ...

LinkedIn’s organic reach is dropping sharply, especially for company pages. Personal profiles now outperform company pages for engagement and visibility. Thought leadership from CEOs and leaders ...

American Eagle CMO Craig Brommers discusses how the brand knew to stick with the controversial Sydney Sweeney brand campaign, despite backlash.

B2B marketers want to know: Should I invest in Google Ads or LinkedIn Ads? Most of the time, it’s not a simple either-or decision; however, there are signals that can help guide how you prioritize ...

As a tech journalist, Zul focuses on topics including cloud computing, cybersecurity, and disruptive technology in the enterprise industry. He has expertise in moderating webinars and presenting ...