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Bruno Mars performed in Roblox's Steal A Brainrot for 12.7M players. This is what music marketing looks like when Gen Alpha ...

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Roblox’s Steal A Brainrot hit 12.7 million concurrent players as a short Bruno Mars digital concert played inside the game.

Although musical acts like Stray Kids have performed in Roblox before, Mars will be the first to do so for Steal a Brainrot, ...

Roblox Steal a Brainrot is adding its first-ever celebrity collaboration with a Bruno Mars Concert, and here's everything you ...

Roblox’s growth numbers are real. In early 2025, the company reported revenue of over $1 billion and bookings, essentially future sales, climbed even higher.

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