Reddit introduces Max campaigns, a new automated campaign type designed to simplify setup, improve performance, and provide ...
New advertising restrictions on unhealthy food and drink have come into force in the UK, targeting products deemed to be high ...
Modern sunscreen campaigns still celebrate beauty but now frame it in the language of empowerment and self-care. Women are ...
I sat down to record this five-part crash course for anyone struggling to make Facebook ads actually work. Whether you're ...
Transparency is key. If users understand when they’re engaging with AI-generated media and can opt in knowingly, brands can ...
A Reuters investigation examines its tactics, including efforts to make scam ads “not findable” when authorities search for ...
New reporting by The Information has revealed some recent topics of conversation between OpenAI employees as they work to ...
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The truly free ride for ChatGPT might soon come to a close as OpenAI could be nearing the introduction of ads. As first discovered by Tibor Blaho on X, a beta version of ChatGPT's Android app includes ...
Google has begun displaying ads in AI Mode, the company’s AI search engine, placing them at the bottom of the responses on the page. Ad results labelled with the sponsored tag resemble the organic ...
Coca-Cola has taken another stab at artificial-intelligence-generated holiday ads after last year’s attempts drew criticism from creative professionals over their execution and the technology’s ...
Google VP confirmed that ad experiments are rolling out in Google Search’s AI Mode and other AI experiences to monetize the new era of search. The executive, however, did not explicitly name the ...