adexchanger

Behind The Data Cloud, The Basis Of Oracle’s ID Graph

Oracle 1.0 was more about databases than device graphs. But as Oracle methodically built out a Marketing and Data Cloud, that changed. For the latter, marrying data management platform BlueKai with ...
SDxCentral

Oracle Faces Lawsuit for Selling Personal Data With ID Graph Product

Oracle is being served a class-action lawsuit on the grounds the cloud provider's regularly conducted business practices result in "deliberate and purposeful surveillance of the general population." ...
ZDNet

Oracle gives marketers hands-on access to cross-platform audience data

For more than a year, Oracle has been building up the capabilities of ID Graph, a tool in the Oracle Data Cloud that helps marketers understand consumer behavior across channels. On Wednesday, Oracle ...
ZDNet

Oracle preps AI apps, next steps for data cloud

The first of five promised Oracle Adaptive Intelligent Application (AI Apps) will be generally available this spring. As for next steps for the petabyte-scale treasure trove known as the Oracle Data ...