These open-source MMM tools solve different measurement problems, from budget optimization to forecasting and preprocessing.
Advertisers who don’t migrate to the Data Manager API risk broken conversion tracking when Google tightens Ads API data rules ...
Google Ads quietly rolls out a powerful new AI model that is better able to catch policy violations and malicious activity.
OpenX's new API suite provides ad buyers with a more detailed view of the bidstream and, as a result, more accurate targeting ...
Google Ads upgraded Creator Partnerships with new creator search and management tools, making it easier to manage YouTube ...
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