Gen Z is driving demand for early 2000s vintage compact cameras at the same time that Fujifilm can’t keep the ...

The Fujifilm X100VI has become an iconic camera – but if there’s one compact camera that I want to see Fujifilm revive from the dead, it's the X100 series long-lost sibling: The Fujifilm X10. The ...

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Fujifilm hit its stride last year with the debut of the FinePix X100, the first model in its X-series of rangefinder-style advanced compact cameras. Since then, the company has introduced the X10—the ...

Earlier this week, I posted a review of the Fujifilm X100, a unique and highly-anticipated camera that, while compelling, I felt simply wasn’t living up to its own promises. But we’ve been hearing ...

Fujifilm has announced a follow up to the retro Fujifilm X100 released earlier this year. The Fujifilm X10 compact digital camera features an optical zoom viewfinder, a 12 megapixel EXR-CMOS sensor, ...

There are two ways to look at the Fujifilm FinePix X10. You can view it as a cynical attempt to capitalize on the fanboy frenzy of the X100 with a camera that looks a lot like it, but that lacks ...

is editor-at-large and Vergecast co-host with over a decade of experience covering consumer tech. Previously, at Protocol, The Wall Street Journal, and Wired. Fujifilm seems to believe cameras stopped ...