These open-source MMM tools solve different measurement problems, from budget optimization to forecasting and preprocessing.

Adobe is giving its Firefly AI app a major upgrade, turning it from a video generator into a full editing workspace. The biggest change is that Firefly now lets creators edit videos using simple text ...

Firefly Aerospace, a space and defense technology company, has recruited Ramon Sanchez to serve as its chief operating officer. Firefly said Thursday that Sanchez, a former Boeing senior director and ...

Roger is passionate about movies and TV shows, as well as the drive-in theater. Aside from hosting and producing three podcasts and a monthly live show, he also collects comic books, records, VHS ...

Firefly Aerospace Inc. is a high-upside, high-risk space and defense company with strong NASA and Pentagon contracts but startup-like volatility. FLY posted 38% revenue growth and a cleaner balance ...

Firefly Aerospace Inc. (NASDAQ: FLY) shares are trading higher Thursday after the company reported better-than-expected financial results for the third quarter and raised its full-year sales guidance ...

Adobe Firefly feels like the best-kept secret in software right now. Adobe is aggressively talking up the app and its capabilities at events like Adobe MAX, but even with so much limelight, it doesn’t ...

Firefly announced plans to purchase SciTec for $855 million a month ago. Last night, Firefly closed the acquisition. Firefly was smart to pay most of the SciTec purchase price in shares -- and got a ...

Firefly Aerospace has finalized its $855 million acquisition of national security technology company SciTec, combining cash and stock as payment to SciTec’s owners. The deal, first announced in ...

Five filmmakers experimented with AI tooks to take part in a series of short films commissioned by Adobe to show off the capabilities of its Firefly AI platform. The shorts screened on Oct. 28 at the ...

Adobe has released the latest version of Firefly that now leans heavily on AI for nearly every facet of video and image post-production. The updated app can now use AI to generate narration, music, ...

When shares of Firefly Aerospace (FLY) went public in August, I concluded that shares had taken off. Shares jumped about 50% on their opening day of trading, following a strong pricing process, as ...