Abstract: Existing online advertising systems employ separate models for each task and site, resulting in a large number of models that require significant computing power and human effort to train ...

Google Ads scripts quietly prevent overspend, tracking failures, and performance leaks that automation and Smart Bidding won’t catch on their own. Most PPC marketers love talking about automation, ...

The penultimate 'Thursday Night Football' game of the season will see the Los Angeles Rams visiting the Seattle Seahawks to kick off NFL Week 16. This is the rubber match between the franchises as ...