Imagine you’re the captain of a boat moving upstream. Your crew of five struggles to row against the current. You then add a new member to the team. This person jumps into the boat, picks up an oar, ...

Putting together an actionable strategy to keep your organization relevant in the ever-changing search marketing landscape is harder than ever. To help support your organization through this journey, ...

Privacy-first approach. Prioritizing privacy-first practices and compliance with privacy regulations creates consumer trust and enables better, more ethical data use ...

A version of this article appeared in the Autumn 2019 issue of strategy+business. The entire ethos of the Spanish hotel chain Ilunion is built on innovation, and its most powerful tool for solving ...

The European Union is trying to engineer a digital revolution. Through its European Strategy for Data, EU officials hope to create a “single market for data,” knitting together governments, businesses ...

How to create a data integration strategy for your organization Your email has been sent Despite the global digital acceleration of data use cases, many companies still struggle to be data-driven.

A data storage strategy that addresses data sovereignty builds on the classification of data in the data audit to limit what data can go where. As part of the classification process, data will be ...

The Office of Management and Budget in 2020 and 2021 teamed with agency chief information officers and chief data officers to issue the federal data strategy and action plans, laying out a 10-year ...