AI-driven discovery has become a powerful cultural filter. AI systems do not simply retrieve information-they interpret ...

What will high-performing content look like in 2026? Experts share how to adapt, lead, and prove the value of human ...

Analysis of 18,377 query pairs shows retrieval-based AI systems like Perplexity achieve 43% domain overlap with Google, while reasoning models like ChatGPT cite only 21% of the same sources Search ...

AI is changing the way we search — and transforming the practice of search engine optimization. Brands want to ensure they're visible in AI searches and that they're accurately represented. Experts ...

You might think you’ve mastered the Google Ads search terms report, but this essential optimization tool is still widely misunderstood – and often misused. Here are five tips to help you get more from ...

For decades now, Google has been the unquestioned champion of search—our digital oracle, the first and last stop for every question, from “What’s the best pizza place near me?” to “How many protons ...

Welcome to the CEO Diet, a monthly series in Bloomberg Businessweek, where executives from around the world tell us how they manage their time in and out of the office. Among the topics they’ve ...

Claude is one of the main AI competitors to ChatGPT and Gemini, but Anthropic's chatbot doesn't necessarily offer feature parity with its rivals. For example, Anthropic released web search, deep ...

All right, settle in, folks, because today we’re going to try to out-Google Google with the next generation of search: Perplexity. Gemini, ChatGPT, and Copilot are primarily generative AI tools meant ...

NOTE: An earlier version of this story overestimated how much workers could save in federal taxes under President Donald Trump’s “big, beautiful bill” and did not apply progressive tax brackets. The ...

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Samantha Kelly is a freelance writer with a focus on consumer technology, AI, social media, Big Tech, emerging trends and how they impact our everyday lives. Her work has been featured on CNN, NBC, ...