The cosmetics company seeks to attract Gen Alpha and Gen Z shoppers in the gaming universe with avatars that reflect their ...

A fitness coach’s workout session has gone viral for all the wrong reasons after she captured a fellow gym-goer’s wild act on ...

Victoria Beckham's clever blush hack will save you time, money and free up your makeup bag. Including Victoria Beckham Beauty ...

In the latest trading session, e.l.f. Beauty (ELF) closed at $76.84, marking a -1.25% move from the previous day. The stock trailed the S&P 500, which registered a daily gain of 0.64%. At the same ...

While the Bank Nifty led the gains and showed strong upward momentum, retail risk appetite saw a seasonal dip, with turnover ...

How Time Flies is a daily feature looking back at Pantagraph archives to revisit what was happening in our community and ...

New experiences are the spice of life. You don’t need to plan an elaborate vacation to try new things — sometimes a unique ...

How Time Flies is a daily feature looking back at Pantagraph archives to revisit what was happening in our community and ...

E.l.f. Beauty Inc. on Wednesday opted not to offer a full-year financial forecast, saying tariffs were making the consumer landscape too difficult to measure. But on Thursday, shares of the cosmetics ...

Recreate Cameron Diaz's effortless minimal make-up from The Holiday this Christmas with make-up artist Lisa Eldridge's easy tutorial - including one key product ...

Courtesy of John Salangsang/Shutterstock for WIF. WIF and e.l.f. Cosmetics named Claire Brooks, Justine Ellen Chen, Nova Taylor, Radha Mehta and Rayana Rasamee as the first e.l.f. Makers grant ...

Usually, cosmetic brands just want to sell cosmetics. But e.l.f. Beauty’s “So Many Dicks” campaign has a different goal. The effort, which launched late last year and is still running, aims to ...