In 2014, Experian Marketing Services released research identifying six distinct deal-seeking consumer segments. The ...

Most businesses waste thousands targeting "who" their customer is, while ignoring "why" they buy. This forensic guide dismantles the Psychographics vs Demographics debate, offering a roadmap to ...

Peter Zeihan’s prediction about China has stirred controversy: he claims the Asian giant will soon collapse. In this video, an economist evaluates the data and contrasts the economic and political ...

Moderate Black voters and young progressives favored Zohran Mamdani for mayor, while Andrew Cuomo won many wealthy New Yorkers and those who voted for Donald Trump. By Maya King Jeff Adelson and Alex ...

Democratic candidates saw victories across key races Tuesday, and there were signs there’s plenty of room for the Democratic Party to make up ground among groups that moved toward President Donald ...

Many organizations still base their targeting on demographics — broad traits like age, job title or marital status — rather than the behavioral factors that actually drive decisions. Whether B2B or ...

Digital commerce has undergone a fundamental transformation in how businesses interact with customers. What began as simple demographic segmentation has evolved into sophisticated, AI-powered ...

Royalty-free licenses let you pay once to use copyrighted images and video clips in personal and commercial projects on an ongoing basis without requiring additional payments each time you use that ...

Marketers have long relied on simple demographic categories, including age, gender, income and region, to build segments and classifications. It’s convenient, easily understood and readily available ...