Successful entrepreneurs have adjusted marketing and sales mindsets to incorporate digital tools and analytics. Learn today's ...

Discover how companies boost profits through first, second, and third-degree price discrimination strategies, targeting ...

Using AI for different types of marketing content. Generative AI tools such as ChatGPT, Gemini, Jasper, Copy.ai and ...

Abstract: In present's competitive mobile handset market, understanding client preferences is critical to strategic business growth. This exploration employs Aspect-Based Analysis integrating ...

Forbes contributors publish independent expert analyses and insights. Brian Delp is NY-based, covering retail, fashion, and home products. Rather than moving through clearly defined life stages, ...

Most businesses waste thousands targeting "who" their customer is, while ignoring "why" they buy. This forensic guide dismantles the Psychographics vs Demographics debate, offering a roadmap to ...

Every advisor eventually reached a point where succession planning shifted from a distant concept to an urgent, practical priority. After years of building a business shaped by personal standards and ...

Many organizations still base their targeting on demographics — broad traits like age, job title or marital status — rather than the behavioral factors that actually drive decisions. Whether B2B or ...

Digital commerce has undergone a fundamental transformation in how businesses interact with customers. What began as simple demographic segmentation has evolved into sophisticated, AI-powered ...

Understanding and defining a business audience helps you create a focused business plan and marketing strategy. The term “business audience” refers to the specific group of individuals or ...

Showcasing AI-driven business analytics with the new AI3 and upgrades to AI Smart Search. Built for high-traffic environments such as retail, QSRs, transit, and banking, the AI3 Camera combines ...