Long sales cycles, low conversion volume, and multi-stage purchase journeys make measurement and attribution harder, creating real obstacles to campaign optimization. For B2Bs and brands selling ...

In his laboratory at the University of Poitiers in France, Abderrazak El Albani contemplates the rock glittering in his hands. To the untrained eye, the specimen resembles a piece of golden tortellini ...

Key Takeaway: Complex has launched its new iOS mobile app, combining the brand's trusted editorial content with an exclusive shopping experience featuring drops from 100+ streetwear and lifestyle ...

Singapore-based AI startup Sapient Intelligence has developed a new AI architecture that can match, and in some cases vastly outperform, large language models (LLMs) on complex reasoning tasks, all ...

Mike Tresvant, Kirsten Atkinson, and Christopher White, formerly of the SpringHill Company, will lead the Brand Partnerships team. Complex has announced three new executive hires and promotions as the ...

Meatriding is an all-too-familiar act synonymous with glazing, brown-nosing, boot-licking, and caping. It’s a type of behavior that requires at least some level of humility, as it’s typically used to ...

A new suggestion that complexity increases over time, not just in living organisms but in the nonliving world, promises to rewrite notions of time and evolution. In 1950 the Italian physicist Enrico ...

Experiencing trauma, particularly Complex Post-Traumatic Stress Disorder (C-PTSD), can profoundly impact an individual's emotional, psychological, and social well-being. While the impacts of C-PTSD ...

The novel “Goddess Complex,” by Sanjena Sathian, takes a sharp turn from an existential crisis into a more literal one. By R.O. Kwon R.O. Kwon is the author of the novels “Exhibit” and “The ...

Ritwik is a passionate gamer who has a soft spot for JRPGs. He's been writing about all things gaming for six years and counting. Simulation games vary in complexity from simple to steep learning ...