Tension: We segment customers to personalize marketing, yet most segmentation strategies reveal how little we understand ...

Cyberattacks are on the rise, and 70% of all attacks in 2025 targeted critical infrastructure organizations. This just goes ...

In 2014, Experian Marketing Services released research identifying six distinct deal-seeking consumer segments. The ...

Alternative lending market in Poland is expected to grow by 14.2% annually, reaching US$2.42 billion by 2025.

Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and ...

Discover how effective market segmentation identifies profitable customers and optimizes pricing, distribution, and product development for business success.

Third Person Shooter Your bloodlust does have consequences in Arc Raiders, as a dev confirms, 'we do analyse behaviour and match accordingly' Third Person Shooter Arc Raiders roadmap: All upcoming ...

Many organizations still base their targeting on demographics — broad traits like age, job title or marital status — rather than the behavioral factors that actually drive decisions. Whether B2B or ...

Marketers have long relied on simple demographic categories, including age, gender, income and region, to build segments and classifications. It’s convenient, easily understood and readily available ...

FORT POLK, La. —As the 2025–2026 school year gets underway, Bayne-Jones Army Community Hospital has reintroduced its school-based behavioral health program, placing an experienced clinical social ...