These open-source MMM tools solve different measurement problems, from budget optimization to forecasting and preprocessing.

The FDA’s new draft guidance on Bayesian methodology signals a shift toward more flexible, data-driven clinical trial designs, enabling sponsors to use prior data and adaptive approaches to improve ...

Rainfall prediction has advanced rapidly with the adoption of machine learning, but most models remain optimized for overall ...

After decades of teaching and research at leading global institutions such as Harvard University and the Massachusetts ...

Learn how AI content optimization helps your website get cited by ChatGPT, Perplexity, and Google AI Overviews.