Authenticity, risk, and avoiding pale imitation — what Diet Coke’s marketing can teach nonalcoholic drinks about being desirable on their own terms.

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Raphael Gomes explains why Coke uses aspirin in their TV commercials. Justice Department accuses judge of abusing power in ...

The Visual Effects Society has officially announced the nominees for this year's Annual Visual Effects Society Awards.

A federal judge on Monday said the U.S. government denied due process to the Venezuelan men it deported to a prison in El Salvador in March after President Trump invoked the Alien Enemies Act. The ...

ATLANTA, GA – President Donald Trump announced on July 16 that Coca-Cola will start using cane sugar in its U.S. products—but the company itself has not confirmed any such change. Trump’s announcement ...

There are two teaser images accompanying the Coca Cola FamilyMart promotion with Zenless Zone Zero, and both highlight the same two characters in two different styles. It appears the Victoria ...

When ET phones home, it could be his last call. Contrary to sci-fi movie depictions, our first contact might not be with a super advanced alien civilization at the height of power. Rather, Ivy League ...

NASA's alien-hunting Europa Clipper spacecraft took seven hours of ultraviolet observations of interstellar comet 3I/ATLAS while both objects zoom toward Jupiter. When you purchase through links on ...

Americans are becoming more open to the idea that aliens have visited Earth, according to a series of polls that show belief in alien visitation has been steadily on the rise since 2012. Moreover, ...