Overview: AI-powered programmatic advertising automates ad buying and placement using real-time data and machine learning ...
DIRECTV Advertising today announced at CES that it will be bringing more premium CTV video options to the digital out-of-home (DOOH) marketplace with the programmatic enablement of inventory from ...
AI Digital's Mary Gabrielyan discuss with us the findings of The 2026 Media Trends Report for B2B advertising.
audioadpro, the Wakefield-based programmatic digital audio trade desk, has announced the appointment of two new team members ...
The predictive capabilities of AI can be a powerful tool, but the goal of such algorithms is to maximize efficiency, which ...
Speaking to the industry, the first thing to note is that some marketers operating in B2B have only a vague idea of what programmatic advertising is, let alone why it could be relevant to them. For ...
LAMR's resilient local ads, growing digital billboards and strong balance sheet make it a compelling REIT play.
Advertising is still spending like audiences haven’t moved, but the data says otherwise. As global ad investment crosses the ...
AdExchanger, part of the Chief Marketer Network, is launching Programmatic AI, a new industry event debuting May 18–20, 2026, ...
Agentic AI can be put to profitable use in enterprise-scale marketing efforts, although the mindset should be strategic not ...
The sense of a stable middle ground is eroding across an industry at a point of contraction, with many displaying mixed ...
The Desk on MSN
DirecTV expands out-of-home programmatic advertising
The network offers Live TV inventory across offices, retail, bars and restaurants, with hotels planned later this year.
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