Reviewed by Margaret JamesFact checked by Jared EckerReviewed by Margaret JamesFact checked by Jared Ecker Predictive modeling uses known results to create, process, and validate a model to forecast ...

At the recent Modern Marketing Summit, I moderated a panel, "Know Thy Customer: Predictive Modeling And Brands Doing It Right," in front of over 100 attendees in the very cool Altman Building on West ...

If insight arrives after the opportunity to act has passed, it is no longer predictive.The challenge is building systems that ...

Forbes contributors publish independent expert analyses and insights. David Henkin helps organizations and individuals innovate and grow. Predictive analytics has evolved from a niche discipline into ...

True ROI for R&D won't come from the tool that generates 10,000 new ideas. It will come from the tool that confidently tells ...

This content has been selected, created and edited by the Finextra editorial team based upon its relevance and interest to our community. Predictive analytics is a method of data analysis used within ...

In predictive modeling, future events are predicted based on statistical analysis. Read this guide to understand how predictive modeling works and how it can benefit your business. There are a few ...