NBCU is testing agentic systems that can automatically activate campaigns across its entire portfolio – including live sports ...

DoubleVerify launched a new suite of services designed to help advertisers better match their brands with specific connect-TV ...

The sector will be driven by product discounts, the buy now, pay later (BNPL) strategy, and improved operating efficiency among e-commerce platforms powered by artificial intelligence (AI), said Paul ...

According to the Roku think-tank, AI's active devouring of the World Wide Web is going to make CTV a much more appealing ...

LSU’s quarterback search has been one of the most fascinating storylines of this portal season. When the Tigers hired Lane ...

Astronomers have found compelling evidence that at least some fast radio bursts originate from stars in binary systems rather than from isolated objects. An international group of astronomers, ...

He’s touring the country to rouse military industrial complex workers with the message “If you build it, the government will ...

Trends report from the social media platform points to a shift toward meaning-led purchase decisions as people prioritize joy ...

Content is still king – so long as you measure it correctly, Comscore’s Steve Bagdasarian told AdExchanger at CES 2026.

The victor who emerges from a crowded eight-candidate Democratic ticket will face off against the lone Republican running for ...

Soft actuation remains the key bottleneck in creating soft robots with flexible deformation and agile locomotion similar to nature creatures. Despite extensive efforts, it remains performance ...

DIS shares are up 4.4% in a year as AI-driven ad tools, vertical video, and streaming ad growth test whether innovation can ...