Okay, so that's the message to Wall Street. What's the overall message about the consumer that you're getting right now?

NextM took at the forces that are currently influencing industry: Gen AI, predictive environments, influence in brand choice ...

Canadian brokers are dealing with a double squeeze: clients who shop at all hours, and price-sensitive policyholders looking ...

French consumer behaviour is witnessing a profound shift for the holiday season as shoppers are prioritising budget control ...

Professor Mark Cleveland spoke with Western News about Black Friday, the pressures consumers feel and what can be done to protect against overconsumption.

Millennials and Gen Z professionals prefer video as the language, and it is now a critical tool for influencing purchase ...

Lowe’s, one of the largest home improvement retailers in the U.S., continues to battle a concerning customer trend that is ...

WebEngage’s Hetarth Patel explains how hyper-personalisation and AI-led journeys now define Black Friday performance in the ...

U.S. retail sales rose just 0.2% in September, missing the 0.4% forecast as consumers cut discretionary spending. Core retail ...

This holiday season buy now, pay later and pure cash-back apps will aid consumers in budgeting their shopping lists.

For the first time since 2021, consumers are pulling back on holiday spending. The reason? Financial concerns. This shift is ...

Successful brands approach storytelling as a strategic function because they understand that the right narrative can change ...