As beauty shoppers increasingly discover, test, and buy products online, U.S. department stores are racing to reinvent ...

This easy lash technique gives you the full, fluttery look of extensions without the salon visit. Perfect for everyday glam or special occasions, with simple steps anyone can follow.

The creation of lash serums as an at-home cosmetic option for beauty enthusiasts began in a doctor's office. “It all started with a happy accident: Patients using glaucoma eye drops began noticing ...

I recently tried L'Oréal's new Extensionist Mascara, and it gave me Kendall Jenner–level lashes. Click here for proof.

I'm officially at the point in my life where I can't be bothered to spend a full minute meticulously coating mascara on each eye in the morning as part of my makeup routine. And while I love a ...

Searching for coupons before checking out online can be a hassle. Signing up for email lists, following brands on social media and scouring random websites in hopes that a coupon code will help you ...

It seems that everywhere we look these days we see brand extensions. Jim Beam's name is now on barbecue sauce, Dannon is selling Dannon water. The Sony name is on everything from Playstations to ...