If you've read any books or articles by branding gurus, they've likely suggested that businesses need to identify what it is that differentiates their brand—what makes it unique and valuable to ...

The internet has upended how consumers engage with brands. It is transforming the economics of marketing and making obsolete many of the function’s traditional strategies and structures. For marketers ...

Geno Auriemma updated UConn's injury report, and the program announced it has rescheduled Aaliyah Edwards' Huskies of Honor induction. The UConn men's basketball program will look to end its four-game ...