Like many girls who grew up in a time of YouTube makeup tutorials and the Sephora rewards program, I have tried it all when ...

An 11-year-old established cosmetics brand looks to sell its entire business due to market struggles and slowing sales.

Men’s makeup is shedding stigma as TikTok and Gen Z drives growth, retailers rethink displays and brands chase one of ...

From early morning queues for Labubus to treating “job” like a swear word, Gen Z and Gen Alpha have spent 2025 rewriting the ...

Exercise, be it spinning, lifting weights or pilates, means sweating – and while we may desire toned bodies, nobody wants to ...

Makeup artist Mary Phillips breaks down the secrets behind the beauty look that's beloved by Kendall Jenner and Hailey Bieber.

If skincare, makeup, or hair-care products are part of your everyday routine, you know how quickly those essentials need replacing, and how fast the cost can add up. Sephora makes it easy to shop all ...

Ulta Beauty World tickets go live in January 2026. How do I buy them for Orlando, Florida, makeup convention? What can I ...

A celebrity makeup artist breaks down how Black women can achieve the toffee makeup look—and best products to do it with.

In her in-depth video tutorial, Hughes points out the “white halo” her “double lip line” naturally creates around her mouth, ...

Anyone could swipe on a long-lasting lipstick or hydrating balm and call it a day, but every beauty insider knows the joy of ...