An 11-year-old established cosmetics brand looks to sell its entire business due to market struggles and slowing sales.

Instead of breaking the bank on your beauty routine in 2026, invest in these expert-approved helpful self-care tips to look ...

From early morning queues for Labubus to treating “job” like a swear word, Gen Z and Gen Alpha have spent 2025 rewriting the ...

As beauty shoppers increasingly discover, test, and buy products online, U.S. department stores are racing to reinvent ...

This video showcases a Christmas-inspired red eye makeup tutorial, designed to be wearable and highly requested. New super flu variant: What doctors want you to know What a new California law means ...

With the arrival of 2026, Sephora is setting the tone early, giving you another reason to celebrate the new year. What reason ...

A makeup artist-approved guide to doing the toasty makeup look, the latest trend that celebrities like Hailey Bieber and ...

Celebrities like Dua Lipa and Miley Cyrus often go all out for their New Year's Eve glam. Here's a guide to recreating eight ...

Makeup artist Mary Phillips breaks down the secrets behind the beauty look that's beloved by Kendall Jenner and Hailey Bieber.

It was probably the name that first caught your attention. Can a trend with such an unappealing name really succeed? The ...

In her in-depth video tutorial, Hughes points out the “white halo” her “double lip line” naturally creates around her mouth, ...

Anyone could swipe on a long-lasting lipstick or hydrating balm and call it a day, but every beauty insider knows the joy of ...