Like many girls who grew up in a time of YouTube makeup tutorials and the Sephora rewards program, I have tried it all when ...

From early morning queues for Labubus to treating “job” like a swear word, Gen Z and Gen Alpha have spent 2025 rewriting the ...

An 11-year-old established cosmetics brand looks to sell its entire business due to market struggles and slowing sales.

I was—so I asked two midlife beauty pros to help me overhaul my routine. Here's what they (very nicely) told me.

Shop everything from celeb-founded brands to affordable drugstore classics, and recreate these makeup looks we saw on the red ...

Huda Beauty’s Easy Bake Pressed Powder is available online at both Sephora and Adore Beauty. While it retails for $70 at ...

Mogul, makeup artist, and brand founder Danessa Myricks opens up about her journey, favorite beauty products, and more.

Makeup artist Mary Phillips breaks down the secrets behind the beauty look that's beloved by Kendall Jenner and Hailey Bieber.

Ulta Beauty is bringing its immersive beauty convention, "Ulta Beauty World," to Orlando in April 2026. The event will take place on April 16, 2026, at the Orange County Convention Center. Florida ...