Like many girls who grew up in a time of YouTube makeup tutorials and the Sephora rewards program, I have tried it all when ...

Men’s makeup is shedding stigma as TikTok and Gen Z drives growth, retailers rethink displays and brands chase one of ...

An 11-year-old established cosmetics brand looks to sell its entire business due to market struggles and slowing sales.

From early morning queues for Labubus to treating “job” like a swear word, Gen Z and Gen Alpha have spent 2025 rewriting the ...

Exercise, be it spinning, lifting weights or pilates, means sweating – and while we may desire toned bodies, nobody wants to ...

Sephora is also looking to fill jobs, including store manager, assistant store manager and beauty advisor, to work at the ...

Overwhelmed by Sephora’s fragrance aisle? Beauty editors narrowed it down to the best perfumes that smell amazing—and ...

Ulta Beauty World tickets go live in January 2026. How do I buy them for Orlando, Florida, makeup convention? What can I ...

Makeup artist Mary Phillips breaks down the secrets behind the beauty look that's beloved by Kendall Jenner and Hailey Bieber.

In her in-depth video tutorial, Hughes points out the “white halo” her “double lip line” naturally creates around her mouth, ...

Huda Beauty’s Easy Bake Pressed Powder is available online at both Sephora and Adore Beauty. While it retails for $70 at ...

We may earn commission from links on this page, but we only recommend products we love. Promise. After six years, e.l.f. is finally launching a new concealer: the Soft Glam Satin Concealer, which is ...