Area schools promote literacy; parents urged to read with their children daily

Lima schools Superintendent Andre Rudolph paused from a dramatic reading of “The Book Thief,” a fictional novel about a young ...
Marketing

Part 3: Segmentation

So what are the bases for segmentation? While it is difficult to determine what will segment a market into different segments based on different benefit tradeoffs, there are some useful ways of ...
Forbes

Why Age-Based Retail Segmentation No Longer Works

Forbes contributors publish independent expert analyses and insights. Brian Delp is NY-based, covering retail, fashion, and home products. Rather than moving through clearly defined life stages, ...
Investopedia

How Market Segments Work: Identification and Example

Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and ...