The Pantone Color Institute on Thursday announced its Color of the Year for 2026—Cloud Dancer. Headquartered in Carlstadt, New Jersey, Pantone LLC is best known for its proprietary color naming system ...

Cross-industry color authority, Pantone, has been naming a Color of the Year since 1999, selecting an annual hue that reflects the direction of product design as well as broader cultural sentiments.

If you buy something from a Verge link, Vox Media may earn a commission. See our ethics statement. is features writer with five years of experience covering the companies that shape technology and the ...

Pantone choosing a shade of white for the 2026 Color of the Year sparked progressive backlash over the weekend comparable to the reaction to the Sydney Sweeney American Eagle ad. On Thursday, Pantone, ...

In colors making headlines news, the Pantone Color Institute has picked its “Color of the Year” and the choice is causing a fair amount of controversy. Cloud Dancer, a soft, creamy white, that Pantone ...

The choice by Pantone to make a white shade called Cloud Dancer the 2026 color of the year has been met with swift backlash online from color enthusiasts who’ve slammed the decision as a boring and ...

From Lola Blankets and cloud trinket dishes to cozy loungewear and cashmere sweaters, these items embody the energy of this snowy white shade—whether you love it or hate it. Nothing embodies "Cloud ...

In an unexpected twist, Pantone's 2026 Color of the Year, 'Cloud Dancer,' a serene and ethereal white, has caught industry analysts off guard, who were anticipating a palette rich in warm colors.

In announcing the selection, the Pantone Color Institute highlights the growing desire to step back from overstimulation and to create conditions that encourage focus. Cloud Dancer is presented as a ...

When the color experts at Pantone announced Cloud Dancer as their 2026 Color of the Year, they predicted the shade would inspire a kind of cool calm. But the choice of Cloud Dancer, which Pantone ...

The Pantone Color Institute announced that the Color of the Year for 2026 is “Cloud Dancer.” As my colleagues consider themselves experts in all things cloud-related, this was as exciting as it was ...

MANILA, Philippines — Pantone is going white for 2026 as it revealed Cloud Dancer as its newest Color of the Year. The shade with the code 11-4201 was described by Pantone as "a lofty white neutral ...