Overview: AI-powered programmatic advertising automates ad buying and placement using real-time data and machine learning ...
Google announced new biddable capabilities for programmatic advertising inventory access to NBCUniversal's Olympic Winter ...
Advertisers can now buy premium live sports inventory programmatically, combining massive reach with better frequency control ...
Display advertising revenue growth has been reported among a sample of UK publishers for the first time in three years.
NFLX's ad-supported tier is surging, with 190M monthly viewers, a record ad quarter, and plans to double ad revenues in 2025.
The platform introduced “Homepage Feature” in closed beta, and expanded programmatic access via Amazon DSP, Liftoff, Index ...
Brands avoiding X for any reason may be purchasing advertising on the platform through Google Ads without realizing it.
The Northern Echo on MSN
See Newcastle Airport's plans for record breaking six million passengers
Newcastle Airport has launched its largest-ever summer marketing campaign ahead of a record-breaking travel year, with six ...
An airport is ramping up its promotional efforts as it prepares for its busiest year on record, driven by growing… | Tourism ...
In 2025, the forces reshaping advertising and marketing were more than settling in. Artificial intelligence, privacy regulation, platform power, and economic ...
IAB Tech Lab has announced the release of a new CTV Ad Portfolio alongside an updated Guide to Programmatic CTV. The documents are open for public comment until 31 January 2026. The CTV Ad Portfolio ...
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