EscalaX, a global programmatic advertising company, begins its third year with sustained market growth, an expanded product ...

TARA Media users can leverage SWYM.ai's technology to filter and shape the bidstream before a bid is even placed. This allows ...

Discover how Jobrapido blocked 15% of malicious traffic with DataDome, achieving true marketing ROI, reducing cloud costs, ...

UK marketing budgets closed 2025 on a disappointing note, reflecting heightened caution among businesses amid economic and ...

Whether it’s the Olympics, FIFA World Cup, or even niche, local events, live sports offers a level of scale, attention, and engagement that’s largely unmatched in modern advertising. Streaming has ...

As growth in voice, SMS and data services plateaus, carriers have an opportunity to reinvent themselves as ad-tech players.

Netflix is teaming up with Singapore-based adtech Nativex to open its ad-supported streaming service to brands worldwide. The ...

AiOpti Recognized for Deterministic Measurement Linking Media Exposure to Real-World Outcomes The real reward is seeing ...

In many ways, the CTV home screen is becoming 2026’s digital equivalent of the ‘gold spot’ in cinema advertising. Ads here ...

New intent-driven intelligence framework helps B2B marketers and sales teams move beyond volume-based tactics and focus on ...

Google announced new biddable capabilities for programmatic advertising inventory access to NBCUniversal's Olympic Winter ...