These open-source MMM tools solve different measurement problems, from budget optimization to forecasting and preprocessing.

Prediction markets have gone mainstream. Now the mechanics that powered $44 billion in volume are spreading to stock picks, ...

Pupil dilation provides a physiological readout of information gain during the brain's internal process of belief updating in the context of associative learning.

Well, sort of. Machine learning, an older form of AI, has long been used in all sorts of scientific research. One branch, ...