At B2B Marketing, we believe that the key to influencing your C-suite and proving marketing ROI is to become the commercial marketer. Rather than thinking about isolated marketing metrics and ...

mssql-python is a Python driver for Microsoft SQL Server and the Azure SQL family of databases. It leverages Direct Database Connectivity (DDBC) that enables direct connections to SQL Server without ...

The American dream is slipping away. Most US citizens no longer enjoy “a minimal quality of life” due to skyrocketing costs, a depressing new study has uncovered. Ludwig Institute for Shared Economic ...

Microsoft's continued focus on SQL Server 2025 highlights the lasting demand for on-premises and hybrid deployments that prioritize performance, control and flexibility for enterprise workloads. In ...

Organizations are using generative AI to stay ahead of the competition, but the real advantage lies in harnessing the power of your own data securely and at scale. One of the most exciting new ...

SQL development is evolving fast, and Microsoft.Build.Sql is leading the charge. This next-generation SDK brings flexible project structures, better source control integration, automated build-time ...

In today’s complex B2B landscape, purchasing decisions aren’t made by just one person—they involve buying groups of key stakeholders, each with unique priorities and influence. Yet many organizations ...

For decades, the marketing qualified lead (MQL) has been the centerpiece of B2B go-to-market (GTM) strategies. It has shaped how marketing teams operate, how sales teams prioritize outreach, and how ...