PANAMA CITY, Fla. (WJHG/WECP) - When it comes to coronary artery disease-- also known as heart disease-- you usually have to test your heart to know you have it. For people who can’t hop on a ...
Before getting into how one can think about the various ways to practically segment a market, let's first consider some key issues and questions: It's the only way to have a clear message in the ...
So what are the bases for segmentation? While it is difficult to determine what will segment a market into different segments based on different benefit tradeoffs, there are some useful ways of ...
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