Without metrics to track performance, marketing and business plans are ineffective. For marketers, three primary metrics constitute a starting point for tracking their performance. Once companies are ...

The advertising and marketing ecosystem is in a neck-and-neck race to keep up with ever-changing consumer trends, an explosion of new marketing channels, and a plethora of new Internet-connected ...

After more than five years of gushing red ink, 2025 was the year when streaming across the board started to turn a profit. There are caveats attached to that statement, of course. NBCUniversal’s ...

Measure firm success using multiple metrics like AUM, ARPC, and net profit margin. A healthy AUM trend suggests firm growth and can be a goal-setting tool. ARPC helps identify unprofitable clients and ...

While CFOs focus on external growth threats — supply chain costs, competitive pressure, talent shortages — a more insidious drain often operates undetected within their own finance departments.

We do spend a lot of time in our own minds, even if we are largely ignoring that whole undercurrent of self-experience. The basic shape, structure, and flow of inner experience often goes unexamined.

An obsession with the numbers can sink your strategy. by Michael Harris and Bill Tayler Tying performance metrics to strategy has become an accepted best practice over the past few decades. Strategy ...

ESPN Analytics created revolutionary metrics to measure performance in the trenches -- in both the run and pass game -- using player tracking data from NFL Next Gen Stats. Our pass rush win rate ...

Timothy Li is a consultant, accountant, and finance manager with an MBA from USC and over 15 years of corporate finance experience. Timothy has helped provide CEOs and CFOs with deep-dive analytics, ...

The Food and Drug Administration on Tuesday released two final guidance documents that would loosen regulations for certain types of wellness and software products. FDA Commissioner Marty Makary ...