The ‘Math of Marketing’ IP focuses on resolving the critical tension between immediate ROI and sustainable brand equity ...

The first output under the initiative will be a report titled Math of Marketing: How Modern CMOs Measure What Matters, which will outline findings from the initial study.

The framework will study short- vs long-term returns, customer retention, AI and attribution tools, and how marketers test ...

Artificial Analysis overhauls its AI Intelligence Index, replacing saturated benchmarks with real-world tests measuring ...

Biology has always been an unruly science. Cells divide when they want to. Genes switch on and off like temperamental lights.

Scientists discover water that's solid and liquid. Superionic ice found in lab could explain Uranus and Neptune's bizarre ...

The Great Pyramid of Giza is often treated as a monument of stone, but it also functions as a monument of numbers. I see at ...

A new study reveals how biological branching networks use surface geometry to shape blood vessels, brains, and plants.

This recognition celebrates their contributions to the region's technology, innovation, and entrepreneurship ecosystem.

Tauranga children have notched an impressive result in the 2025 Daltons Sunflowers in Kindergartens Project, with two ...

UCSC engineer Javier Gonzalez-Rocha is using drones and sensors to bring advanced air quality monitoring to underserved ...

At CES 2026, Nvidia Corp. Chief Executive Jensen Huang once again reset the economics of artificial intelligence factories.