This capability allows advertisers to plan campaigns based on deduplicated reach across platforms, delivering more cost-effective campaigns, and avoiding wasted ad spend.

NESN, New England’s premier sports network, on Thursday announced updates to its programming lineup, bringing some of its ...

Vicks accrued a total of 4.3 billion impressions on an estimated national TV ad spend of $18.9 million. The top network for ...

As audience fragmentation roils revenue models and viewer expectations, the very meaning of television is changing. Consumers ...

As “Stranger Things” closed out its five-season run, the tentpole series had a seismic impact on both Netflix and the overall ...

Underpinned by AWS agentic AI technology, Comscore's Content Measurement now offers new program-level reporting for advertisers and agencies to maximize ad spend. The post Comscore Launches Daily ...

In another turbulent year for TV, there were plenty of shows, movies and other programming that broke through the ratings ...

DoubleVerify launched a new suite of services designed to help advertisers better match their brands with specific connect-TV ...

Looking beyond 2026, a sale of part or all of WBD would likely open the door for more streaming acquisitions. That could ...

Comscore has added new program-level capabilities to its Content Measurement offer (CCM), promising media companies, ...

Amid this shift, Interview Kickstart has introduced an advanced machine learning and agentic AI program designed to help ...

Thanks to securing a multi-year grant, the Friends of the Underline will host a free music series throughout the year.