Lego is using the galaxy far, far away to launch one of its biggest innovations in years... and it's already raising eyebrows ...

Lego’s new Smart Brick launched at CES, adding light, sound, and sensors to classic sets—without screens—starting with Star ...

Danish toymaker LEGO has refreshed the Technic Jeep Wrangler Rubicon range, the new version comes on March 1 to sell for ...

The Smart Brick was revealed at CES 2026, and shown to power lights, sounds, and interactive features on an upcoming Star ...

Lego is aiming to add a new dimension of fun with its interactive Smart Play system.

Consumer Electronics Show, the Lego Group gave us a potential answer. The company announced Lego Smart Play, which adds smart ...

Debuting at CES, LEGO’s Smart Brick blends physical toys with subtle tech to create a more responsive play world.

For any LEGO newcomer – any adult who's looking for an entry point into this incredible hobby – you can't go wrong with one of the car replicas. The newest models incorporate a bit of everything – a ...

Lego just introduced a Smart Brick toy that opens up a whole new world of play possibilities for brickheads. But what is it?

Maybe you won your office pool. Maybe a bank erred in your favor. Maybe you got a refund on your tax return. What are you going to do with that money? You could put it all in your savings account. Or, ...

Lego Star Wars SMART Play: Darth Vader’s TIE Fighter: This set contains 473 pieces to build the TIE Fighter, an outpost, and ...

New high-tech bricks and minifigs are arriving this year - starting with some classic ships from Star Wars. But do we really ...