ACT! CRM stands out with its long-standing reputation and adaptability to various business needs and industries. It provides a robust set of features including contact management, sales automation, ...

As the name suggests, a micro influencer marketing platform is a tool that simplifies the process of running campaigns with micro influencers. These platforms enable brands to find the right ...

The mobile gaming market has long ceased to be entertainment for teenagers. It now has a knowledgeable audience that doesn't waste time on useless apps, ...

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. OpenAI is testing ChatGPT ads maybe in the form of ...

If your PPC performance reports still start with vanity metrics like click-through rate and impressions, you’re only seeing the surface of performance. Executives are not impressed by screenshots of ...

Prime Minister Narendra Modi on Thursday left for home after concluding a “substantive” visit to Oman, during which the two nations inked a milestone free trade agreement. Modi was seen off by Sayyid ...

Julie Young is an experienced financial writer and editor. She specializes in financial analysis in capital planning and investment management. Gordon Scott has been an active investor and technical ...

An obsession with the numbers can sink your strategy. by Michael Harris and Bill Tayler Tying performance metrics to strategy has become an accepted best practice over the past few decades. Strategy ...

According to the McKinsey 2024 report, companies that prioritise learning outperform peers by 2.5x in innovation. By 2023 and beyond, continuous learning has become a strategic advantage, making it ...

Stephen Simpson, CFA, has 15+ years of experience in financial publishing and editing. He is the operator of the Kratisto Investing blog. Robert Kelly is managing director of XTS Energy LLC, and has ...

The focus is shifting from accountability to learning. by Peter Cappelli and Anna Tavis When Brian Jensen told his audience of HR executives that Colorcon wasn’t bothering with annual reviews anymore, ...