Scottish businesses face a new visibility risk as AI replaces search

Generative AI is changing how businesses are discovered. New evidence suggests Scottish firms that fail to adapt risk losing ...

When AI Agents Search, Do They Find Your Brand And Products?

And here’s what should worry every brand leader: if AI can’t find you, customers won’t be able to either. The shift from human-powered searches to AI-driven discovery represents the biggest change in ...

CGDV: What's In A Name? It's The Strategy That Matters

Analyze the CGDV ETF: strategy vs. “dividend value” label, returns vs. SPY, earnings growth, valuation risk, overlap, and low ...

Apple: What To Make Of The iPhone 18 Rumors

Apple trades at record valuation multiples despite lackluster innovation, maturing growth, and CEO transition rumors. Learn ...
Marketing

Seven Simple (and Free) Keyword Research Tools Every Marketer Should Try

Without a doubt, one of the most (if not the most) crucial search engine optimization (SEO) activities is keyword research—specifically finding the right keywords. But keyword research can take a lot ...
Marketing

Google Searches 2020: Trending and Popular Keywords

The top trending Google search term in 2020 in the United States was "stimulus check," according to recent research from SEMrush. The report was based on data obtained using SEMrush's Keyword Overview ...